LED lighting applications have dramatically expanded in recent years. The LED phosphor market is estimated at $1.2 billion. Rob Nordsell is co-founder of EIE Materials, a company innovating in red phosphor - a primary material in LED lighting. LED lighting applications range from general lighting to TVs and monitors to mobile phones and streetlights.

Rob goes Inside the Founder's Studio to talk about a company developing new tools for the exploding LED market, the fundraising market, California's costs for entrepreneurs, the UC Berkeley ecosystem for founders and more.

Listen to this edition of Inside the Founder’s Studio here.