BOOK OF THE MONTH, APRIL 2018

In this remarkable book, author Scott Galloway asks fundamental questions about four companies that have changed the ways we work, consume, do business, and live. How did the four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms?

Galloway shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match.

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